To your dog. Above all make it fun for your dog. They need to create a positive association so noise means something interesting is going to happen.
There’s two ways you can simulate shot. Either us a starter pistol, but be aware of them legal ramifications, and manually show a dummy or use a launcher to n make the noise and propel a dummy that smells of cordite and behaves like a shot bird.
Either way, dont worry about control at first. Let your dog run in and fetch the dummy, remember it’s fun. Now add control..